By 1940 his redesigned & renamed Mercury Outboard Motors (named after the Roman god of speed) were succeeding and therefore yielded Kiekhaefer orders upwards of 32,000 units annually. Little to Carl's knowledge and his true desire to get into the Magnetic Separator business, these outboard motors would be the predecessor to the now world famous Mercury Outboard Motors. As part of the purchase Kiekhaefer inherited 384 Thor Outboard Motors after they were rejected from a 500 unit order by Montgomery Ward because they simply didn't work. The company was the failing manufacturer of the Thor Outboard Motor. Some 12 years later in 1939, and after working for Stearns Magnetic, Carl and his father took the risk of entrepreneurship by purchasing the largest employer in Cedarburg Wisconsin Cedarburg Manufacturing Company $25,000. Kiekhaefer had 3 unique qualities that made him less than the ideal employee 1) He had a keen eye to see inherent flaws in mechanical designs, 2) He often fixated and worked tirelessly trying to fix those flaws, 3) He couldn't stand to work alongside anyone that didn't possess those first two qualities. Although being labeled the father of Mercury Outboards, its interesting that Kiekhaefer actually worked as a draftsman for Evinrude outboard motors in 1927 however was fired after just 3 months employment with Evinrude. Looking back at this exciting history, as with many outboard companies it's roots can be traced back to its very unique founder Carl Kiekhaefer. Mercury Marine turned 75 years old in 2014. Mercury uses a specific system when assigning either serial or model numbers to their Mercury Outboard Motors, however either of these can be used to lookup OEM parts for your motor. Simply enter the original model or serial number assigned to your outboard motor by Mercury Marine. What's more convenient than using our simple Mercury Direct Online Diagrams to shop from the convenience of your home. Using our simple outboard catalog parts lookup you can quickly locate the correct OEM Parts from Mercury Marine near you. When you are looking for specific Mercury Marine Part Numbers, why pay the normal high prices for OEM Mercury Marine Parts & Accessories when you can shop PPT online for huge discounts and free shipping. Mercury Outboard Parts and Mercury Marine Motors are among the most popular outboard motors for sale today. PPT has an A+ BBB Rating for a reason.we take care of our Mercury Marine Outboard customers.

How would you like to compare notes, if it were possible, on respective accomplishments on our day of reckoning-as well as our wrongs?' Carl Kiekhaefer, December 1964 'It must be awfully nice to be a writer and be privileged to point to anyone from on high and never be pointed back at. Numerous Mercury Marine Outboard How-To Technical Repair Videos.

Mercury Marine Outboard Parts & Repair Videos

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